The science of human-safe UV technology has the potential to deactivate the COVID-19 virus (and other microbes) on clothes, skin and objects, allowing people to safely enter shared spaces such as spa, hotel, medical and retail environments. During this fascinating Wellness Master Class, Dr. David Brenner, director, Columbia University Center for Radiological Research; Fred Maxik, founder and chief technology officer, Healthē by Lighting Science; and Dr. Michael Roizen, chief wellness officer, Cleveland Clinic, will explore how groundbreaking ultraviolet technology can drastically reduce the presence of pathogens—and why it has been described as “the light at the end of the tunnel.” They will also discuss other new technologies.

Dr. Brenner has published more than 270 peer-reviewed papers and two books on radiation for the layperson and is the most recent recipient of the Failla gold medal, the annual award given by the Radiation Research Society for contributions to radiation research. Fred Maxik has over 25 years of experience designing environmentally friendly technologies and is the principal inventor on 175+ patents in the United States. He is a foremost expert in solid-state lighting and has received numerous awards for his environmentally friendly technologies. In addition to serving the Cleveland Clinic as chief wellness officer emeritus, Dr. Roizen is a New York Times best-selling author and professor, Lerner College of Medicine of the Cleveland Clinic at Case Western Reserve University. He is also a member of the Global Wellness Institute Board of Directors.

Wellness trends and consumers’ perceptions and behaviors regarding their health change from year-to-year. In this Wellness Master Class, Amrutha Shridhar, a research consultant at Euromonitor International, will present key data and insights from Euromonitor’s prestigious 2020 Health and Nutrition Survey. In addition, she will explain how different generations adopt health-related behaviors according to their unique values and needs.

As categories and competitors within the health and nutrition wellness segments blur—and preventing chronic disease becomes more crucial than ever—the findings in the Euromonitor survey will help companies understand people’s perceptions and habits when it comes to their health. Moreover, the rich data in the report will help brands develop innovative products and services, along with targeted marketing and sales strategies.

Thierry Malleret is the co-founder and principal author of the Monthly Barometer, a highly respected analytical and predictive newsletter on macro issues for high-level decision makers. In this GWS Wellness Master Class, Thierry will explore why wellbeing can be a winner in the post-pandemic era—and what that means to the $4.5. trillion global wellness economy. This is a must-attend class for all in the business of wellness.

Previously, Thierry founded and headed the Global Risk Network at the World Economic Forum in Davos, Switzerland. Educated at the Sorbonne and Ecole des Hautes Etudes en Sciences Sociales in Paris and at St. Antony’s College, Oxford, he holds two MA degrees (in economics and history) and a PhD in economics.

Bill Bensley is a jack of all trades…gardener, architect, interior designer, lover of all things natural, sustainability expert, and, most of all, a wide-ranging explorer of as many corners of the earth as he can. In this GWS Wellness Master Class, Bill will take us on a first look at a new project and inspire us to think creatively—even during a pandemic.

With a team of 150, Bill has brought over 200 resorts, hotels and palaces to life in 30+ countries. Over the years, he has become known as a hotel designer who integrates sustainability into all of his designs. He shares this knowledge in the hopes that if the hospitality industry comes together, they might be able to do their bit in reversing climate change.

As Managing Director of Agility Research & Strategy, Amrita Banta has worked with global brands to understand affluent consumers. In this GWS Wellness Master Class, she will share insights gathered through thousands of interviews with wealthy consumers across Asia and the United States, conducted in June and July post-COVID-19. She will also reveal how the crisis has changed these individuals’ travel, consumption and lifestyle habits in surprising and unexpected ways—and the differences and similarities between Asian and American affluent consumers. Amrita’s insights are invaluable for brands eager to navigate the new normal.

As the COVID-19 pandemic continues, levels of fear and anxiety are increasing sharply worldwide. Bob Roth is one of the most experienced and sought-after meditation teachers in America, the author of the New York Times best seller Strength in Stillness: The Power of Transcendental Meditation, and the CEO of the David Lynch Foundation. In his empowering Master Class, Bob discusses the science behind different types of meditation and how the Foundation brings the benefits of meditation to children growing up in a climate of poverty, violence and fear.

Israel enjoys a well-deserved reputation as ground zero for health and wellness technologies and investment. Join Amir Alroy, co-founder of Welltech1, a Tel Aviv-based wellness innovation hub; Shomrat Shurtz, senior director of business development, Israeli Innovation Authority; and Adi Wallach, co-founder and CEO at CalmiGo for this unique Master Class. You will discover how COVID-19 offers new opportunities for technology start-ups—and why these innovations will transform the wellness industry.

Sandy Abrams is an entrepreneur who turned a wellness product idea into a multimillion-dollar business. In her experiential Wellness Master Class, she will demonstrate the latest science behind breathwork—and why “breath is meditation at the speed of business.” She will also share information from her popular Breathe to Succeed workshops at Google offices, WW and Universal Music, to name a few. Sandy’s mission is to help us create our optimal energy for wellness and success…one deep, mindful breath at a time.

As wellness leaders, it is crucial that we understand the sobering facts about health disparities so we can help create a world where wellness is available to all. Nicola Finley, MD, brings a unique perspective to this timely and sensitive issue. At Canyon Ranch, Tucson, Dr. Finley practices integrative medicine with an emphasis on prevention and wellness. Previously, she worked for over 10 years with Tucson’s economically disadvantaged communities at El Rio Community Health Center and St. Mary’s Hospital in Tucson. Her diverse experiences make Dr. Finley exceptionally qualified to address the health disparities that too often lead to increased rates of chronic disease and premature death in black and brown communities.

Mia Kyricos is a globally respected thought-leader in the business of wellness, wellbeing and hospitality. In this unique Wellness Master Class, Mia will explain why “love” will be an essential partner for businesses looking to thrive in these tumultuous times. We encourage you to join us for Mia’s inspiring, surprising and life-changing presentation.

Helen Shelton is a communications strategist with particular expertise in creating impactful platforms and programs that address the needs and interests of diverse audiences. In her Wellness Master Class, Helen will challenge us to think beyond typical proposals to end chronic racism and ask us to imagine a world where humanity and kindness drive our actions. At Finn Partners, Helen oversees the agency’s Diversity Equity and Inclusion program, Actions Speak Louder – Partners for Diversity. She has worked tirelessly in the industry to responsibly promote products and advance important causes, from adult education and housing to voter registration to disease awareness initiatives.

Dr. Richard Carmona, the 17th Surgeon General of the United States, Chief of Health Innovation, Canyon Ranch, and acclaimed author, will lead the Global Wellness Summit’s fourteenth Master Class, “Coronavirus: The Challenges of Moving from Mitigation to Recovery and Reopening.” Dr. Carmona, known for his down-to-earth, sound strategies and advice, is a renowned advocate for disease prevention and access to health services for the underserved. In this illuminating class, he will explore the unique and ever-evolving challenges of transitioning from the COVID-19 global health crisis to a period of recovery and reopening.

Explorer. National Geographic Fellow. Award-winning journalist and New York Times best-selling author. Dan Buettner is renowned for discovering the Blue Zones, the five places in the world where people live the longest, healthiest lives. In this inspiring Wellness Master Class, Dan will explain why it is more important than ever to learn from the Blue Zones—and how we can apply this life-changing wellness lifestyle to our daily lives, during and beyond the global COVID-19 pandemic.

Visionary wellness and hospitality leader Neil B. Jacobs has the experience, knowledge and passion for understanding what lies ahead for the wellness industry—and to predict what changes in the industry will really matter. During this insightful one-hour Wellness Master Class, Neil explains how a renewed commitment to constant innovation, new initiatives and meaningful programming can change the spa and hospitality industry for the better—and why it is essential to provide benefits to local communities and operate in harmony with the natural world.

Moderated by Global Wellness Summit Chair & CEO Susie Ellis and Chief Creative Officer & Executive Director Nancy Davis

Kim Marshall and Darlene Fiske, co-founders of S’Well Public Relations, are results-oriented communications professionals focusing on clients in the many facets of the global wellness economy. During this timely Wellness Master Class, Kim and Darlene explain why it’s time for brands to look far beyond crisis communications and focus on new PR and marketing solutions and opportunities.

As founder and managing partner of CatchOn – A Finn Partners Company, Cathy Chon has consulted with countless luxury, hospitality and retail brands worldwide in her diverse 30-year career. In this illuminating GWS Wellness Master Class, she shares the qualities of resilient brands that help them thrive in the midst of crisis and adversity—and the lessons we can apply to our own businesses and practices. Cathy is a highly sought-after speaker known for her provocative insights on industry trends.

Dr. Ken Pelletier, a renowned integrative medicine pioneer and clinical professor of medicine, knows the science behind boosting your immune system. In the Global Wellness Summit’s eighth Master Class, he shared practical ideas about how to “self-immunize” with proven wellness practices—and explained how your choices and behaviors can change your genes and create optimum health and longevity. A best-selling author, Dr. Pelletier is clinical professor of medicine at the UCSF School of Medicine and is chairman of the American Health Association.

Dr. Richard Carmona, the 17th Surgeon General of the United States and Chief of Health Innovation, Canyon Ranch, will lead the Global Wellness Summit’s seventh Master Class, “Coronavirus: from Prevention to Recovery–What You Need to Know.” Dr. Carmona, who received the Summit’s first “Leader in Social Impact” award, is an acclaimed advocate for disease prevention, and for access to health services for the underserved. In this illuminating Master Class, Dr. Carmona will help attendees understand the real science behind COVID-19 – and separate fact from fiction.

John Wood and Amy Powell, founders of Operation Mask-lift, a global movement to deliver life-saving masks to tens of thousands of frontline health care workers, will conduct the Summit’s sixth Master Class, “Turning Adversity into Action: Operation Mask-lift.” John, author of Leaving Microsoft to Change the World, is also founder of the nonprofit Room to Read, which is focused on literacy and gender equality in education. He was a keynote speaker at the 2019 Global Wellness Summit.

Sue Harmsworth, a leading spa and wellness expert, will conduct the Summit’s fifth Wellness Master Class, “Spas & Wellness in the Time of Global Crisis.” Harmsworth is also renowned for founding the legendary global ESPA brand and was awarded the Most Excellent Order of the British Empire (MBE) in recognition of her services to the spa and beauty industry. She will discuss what lies ahead in the spa and wellness industry.

The “Creativity in the Time of a Global Crisis” Wellness Master Class was led by Wellness Pioneer Anna Bjurstam. During this uplifting discussion, Anna explores why creativity matters more than ever during the COVID-19 pandemic–and how new challenges inspire ideas that will help the wellness industry flourish.

In this inspiring Wellness Master Class, Martin Palmer, theologian, author, broadcaster and environmentalist, reminds us that during a global crisis, faiths and beliefs can improve our world and help us prepare for the changes that lie ahead. Palmer explains why science and faith need to co-exist and gives concrete examples of the lessons faith can teach us during a global pandemic. Martin is a regular contributor to the BBC on religious and ethical issues, and as president of FaithInvest, he helps faiths of all types move their investments into programs that align with their values.

In the Global Wellness Summit’s second Wellness Master Class, Danny Friedland, MD, leadership trainer, coach and author, explained why now more than ever, wellness industry leaders must stay purposefully connected to their colleagues and their community. During his Master Class on “Leading Consciously in Times of Stress,” Dr. Friedland offered concrete strategies to address the leadership challenges created by the Coronavirus epidemic—and guided participants through virtual breakout sessions where they learned to become more conscious leaders.

Victor Brick, founder and CEO of Planet Fitness Growth Partners, kicked off the GWS Master Class series with an interactive discussion on practical ways for businesses to manage cash flow during the Coronavirus crisis. This informative Master Class offered real-world, bottom-line solutions, including principles of cash management during a financial crisis; rent and payroll; debt; operating expenses; and tips for applying for loans, grants and government assistance. Victor is also the founder and CEO of the John W. Brick Mental Health Foundation and has presented workshops and seminars in 30 countries around the world.